Link Building is considered the basis of a good SEO strategy. After all, you need to build a base of links around your domain to show yourself as the authority for search engines like Google.
This is because, search engines believe that a link has a lot to say, since it is possible to display the relationship between the linked pages and thus find new content to index for users.
Therefore, this link relation shows the relevance of a given page on the internet, which is essential to have a good positioning within the search engines.
Therefore, it is not enough to create a professional website and improve its loading speed, it is necessary to build a network of links to achieve excellent positioning on Google.
In view of this, see below what link building is and learn the main techniques to put this strategy into practice today.
This strategy can easily be conceptualized as an SEO action whose main objective is to strengthen the authority of a domain in the face of search engines.
In this way, this is done by building a network of links to a page, which can be internal and external.
Internal linking takes place within the same domain, which is done by directing the user to another page on the same site, thus prolonging his stay there.
However, when it comes to link building, the focus is on external links, that is, those that are acquired from other domains, and are also known as inbound links or backlinks.
So, these links take on the role of showing the search engines, especially Google, the authority and relevance of the site within the niche in which it operates.
After all, the search engine conducts an investigation of links that lead to a domain to determine its popularity.
Now, the more links a site receives from other trusted and referral sites, the more relevant it is positioned within its area and thus is displayed at the top of Google.
In view of this, find out below some of the main and most important link building techniques.
Bet on content marketing Content
marketing is, without a doubt, one of the main pillars when it comes to backlinks.
So, before leaving the internet looking for links, it is necessary to ensure that visitors see relevance in what they find on your page.
That way, you will be able to get results with the users you receive, making them even share your content – and in this way, generate links to your page.
Therefore, in order to achieve such an important share, the tip is to bet on the creation of digital marketing assets, which is nothing more than linkable content. Therefore, we are talking about pieces that have a great sharing power.
From the moment you develop excellent and good content, they automatically start promoting themselves, without you trying to get links.
Knowing this, some examples of content that you should create are:
- Posts with lists;
- Complete guides;
- Interactive content, such as a questionnaire, for example;
- Search results you have done.
Of course, these are just a few of the suggestions for linkable content you can develop.
Among them, some stand out for having an easier understanding (as is the case of infographics) or because they are more fun (interactive content) and even because they bring new metrics and trends (research results).
With that in mind, regardless of the content format in which you are going to create, the important thing is to prioritize quality.
Reuse of content
A link building technique that works very well and that brings excellent results to your website is the so-called “recycling” of content.
This means that a single piece of content that you have already developed can easily be reused in several different formats and in other materials.
Think of a blog post, for example, it can turn into a video, podcast and even a slide show.
So, the content created from this main can and should be distributed in different channels, such as:
- Slide sharing sites;
- Video sites;
- Social networks, etc.
Of course, for the strategy to work properly, all links must point to the original content.
Search for link building partners Gaining
backlinks is an important SEO strategy, but it does not depend only on you, but on other domains that add a link to your page.
However, this decision becomes simpler when you have a good relationship with other internet pages, which, with this, become more likely to carry out this link.
One of the big questions for those who start an external link strategy is always the same: how to find good partners to generate these links?
So, the best partnerships than those made with sites that are trusted by Google, that are seen as an authority within the niche in which they operate, that develop excellent content and are linked, directly or indirectly, with their work area.
For this reason, generally, these sites already have a good position in Google, having their keywords well defined and worked.
One of the easiest ways to identify the best partners for links is through some tools that show the authority of the pages and the domain, such as Link Explorer.
For this, this platform seeks to simulate Google’s vision, based on several factors for ranking, in order to create an authority score for the pages and domain.
With that, the score goes from 0 to 100 and shows the probability of the domain or page reaching the top of the search engines. The higher the score, the greater the chances.
Therefore, it is possible to use Link Explorer to check the scores of possible partners, checking if it is worthwhile to receive link building from them.
When you find sites that have the domain and the interesting pages, just take a professional and polite approach.
For this, the tip is to approach slowly, offering assistance with any problem or content, thus showing interest in establishing a relationship of trust.
Find unlisted mentions
Mentions that have no links are also valuable for ranking. After all, Google notices when a company or brand is being cited frequently on the internet and gaining popularity.
In this way, he links the mention to the company’s website and uses it to rank in his ranking.
However, mentions alone do not pass authority from one page to another, only links are able to do this. So, it is necessary that you have mentions with links and not just quotes.
Given this, it is possible to take some actions, in particular to search for mentions that your company has already received and contact the domain administrator to add a link.
From the moment you make a friendly approach, you have a good chance of getting that link.
However, how to find mentions without linking? It is very simple, just use Google Alerts, which issues a notification whenever the name of your company (or terms you have established) is mentioned.
Another way to do this is to use Google’s own search. Just enter your business name and find the sites that mention it.
Redirect broken links
It is natural that certain links are no longer part of your domain. Now, content is reused or deleted and sites change their URL, which naturally causes broken links.
Thus, when the visitor tries to access the link, it shows the “Error 404”, which communicates that it was not possible to find that page.
When this happens, in addition to losing traffic and leaving the visitor frustrated, you also stop earning link juice, that link that would direct to your domain. So, how to solve this kind of situation?
In such cases, you need to direct the broken links to the updated and correct URLs. Therefore, we speak here of the so-called Redirect 301.
So, in a basic way, it is necessary to change the code of the page so that the visitor is directed to the link he wants to access.
This can be done through thetool Screaming Frog, which finds the broken links on your site and, after that, makes the survey of the redirects made by you.
If you do not understand programming, you will need the help of a developer to carry out this redirection, since it is necessary to tamper with the source codes of your page.
However, if the site was built on WordPress, there are plugins that make this job easier, as is the case with Seo Redirect.
If the page no longer exists (for whatever reason), you can create a custom error page. Then, in it you inform that the content does not exist there and then offer others that the user may like.
Reject questionable backlinks
Not all received backlinks are considered good. In various situations, pages receive links from spam or domains that are questionable.
Although it is not your fault, this type of situation directly contributes to a poor ranking in Google’s ranking, which is exactly the opposite of what you are looking for.
That’s because, it is necessary to have good partners to be seen by this search engine as reliable.
Because of this, a very important link building strategy is the rejection of unwanted and doubtful backlinks.
To identify them, just use Google Search Console, which has a specific tool to reject backlinks.
That way, you just need to say which domains or pages you want to be rejected. It may take a while, but Google will definitely stop using these domains as the basis for your ranking.
In addition to doing this, if you prefer, you can also contact the domain administrator directly to remove the link made.
Link Building on social networks
Another very useful strategy when it comes to publicizing your company or presenting yourself as an expert in your market, is the use of social networks.
To do this, create a professional profile on the main channels and take advantage of existing communities to improve the positioning of your page in search engines.
In fact, this is a strategy that works very well when you have the objective of boosting your website traffic and making people want to learn more about your brand.
Therefore, the presence on social networks positively affects your brand’s position on search engines, especially since there are new features on these channels that users can click on.
So, if you don’t already have a professional profile on social media, now you have a good reason to start.
This is not a strategy focused only on link building, as it attracts qualified traffic and expands your backlink possibilities.
Finally, another important link building technique is the so-called guest post, which consists of approaching the best partners and proposing actions to generate the backlinks.
Therefore, this strategy can be defined as the creation of content as a guest within a domain and, in return, the insertion of one or more links to the site is allowed.
With that, the partner starts to transfer the authority to you and your website attracts more traffic, being then pulled to the top of Google.
In fact, see here how to make guest post effectively, in order to guarantee impressive results for your business.
According to Google, link building is one of the main factors used to rank a domain or page.
As a result, try to do a good job of linking, as this is one of the main points within a good SEO strategy.
As you saw, here are the main link building techniques that really work, so you just need to put them into practice to gain traffic, authority and relevance to search engines.