Guest post is extremely important for your blog to be seen as an authority by search engines like Google and Yahoo, for example.
Now, this is an action that guarantees a better result for your link building techniques, thus ensuring greater visibility not only for you, but also for your partners.
Thus, linking content on domains and pages external to yours is a way to build a solid reputation with search engines, thus being able to maximize the results of your business.
In view of that, how about understanding more about this strategy? Below are some important tips to get you started using it. Check out!
But after all, what is a guest post?
From English this term means “Guest Post”, which then means producing content and publishing it on someone else’s domain, that is, on a blog that is not yours.
Therefore, you can be invited by a website owner with a niche similar to yours to write content there. So this published article is called a guest post.
Another very striking feature of the Guest Post is that you do not receive payment for the publication. The main reward of this strategy is the mention that you can make within that domain, through linking.
Know the advantages of this strategy
So, this is the moment you must be asking yourself: but why write content for another blog if I can publish on mine?
There are strong reasons for you to apply this strategy right now. Meet some below!
Better placement in search engines
Every time you publish a post on third-party blogs, a link to your site is directed. This link is usually made at the beginning or end of the content.
No matter the position, the presence of this link is essential to improve the ranking of your page in search engine results, such as Google.
This is because, one of the most used points to determine the position of a domain or website before the search engines is the quantity and quality of the links that direct to it.
Therefore, Google, in particular, considers these links as votes and uses them in its metrics of relevance, authority and popularity of a domain.
So, if you want to stay on top of the search engines, you need to bet on the guest post strategy.
Greater disclosure of your brand
Another great advantage of this action is greater disclosure and reach of your brand, since publishing on other sites and blogs helps to expand your audience.
Thus, it is very likely that you will reach people who have never even heard of your company, so this practice renews and strengthens your target audience.
After all, new people will be interested in your content and, as a result, your brand, through more content that has been published by you.
It generates authority
This simple practice of writing for other blogs is also a way of giving greater credibility and better positioning in the market.
With this, your brand is recognized as a reference within your niche, thus gaining much more authority.
Improve your SEO
As if all these advantages of the guest post were not enough, you can still improve SEO with this strategy.
The reason is simple, the practice of making backlinks, via guest post, is one of the main factors when it comes to optimization for search engines.
When to guest post?
Now that you know what it is and the main advantages of this strategy, it is time to learn when to take this action on partner blogs.
It is recommended to start at the beginning of your publications, contacting other domains that have an audience or subject similar to yours, but that are not your competitors.
In this way, it becomes possible to form a partnership, complementing each other without competition.
In addition, there are several reasons and objectives for starting this strategy, some of which are:
- Build backlinks to your domain;
- Increase your website traffic;
- Position yourself as an authority within your niche, etc.
Learn how to do a guest post
With all this information, it’s time to learn how to make this strategy work and bring results to your brand.
Establish the purpose of your guest post
First of all it is very important that you establish the purpose of your guest post.
This is because, this goal is essential when it comes to finding good partners. Overall, the main reasons for using this strategy are;
- Attract link building to your domain;
- Be recognized in the market and establish its authority;
- Increase the visibility of your page and get traffic.
If your content as a guest is published on a blog already recognized in the market, it will be much easier to achieve the three goals above.
Have great content on your blog
You already have the goal, right? So, one of the most crucial steps on how to guest post is having great content on your blog.
It is very difficult for any website or blog to provide the space for you to publish when your own page has no relevant and interesting content.
So, before you go around looking for partnerships, focus first on production within your own domain.
Therefore, develop content that is relevant, that is, that answers the questions of your target audience. In addition, don’t just publish articles, but also infographics, videos and other content formats.
In fact, take advantage of this moment to make internal linking, as this is also an important factor for better positioning in search engines.
Find good partners
To publish content as a guest in other domains, you need to search for good partners.
The ideal is to prioritize those who already have some relationship with your niche or who have a target audience with a profile similar to yours.
For this, it is interesting that you follow some market experts and see the sources they use in publishing their content. Thus, it will be easier to find blogs to close partnerships.
In addition, you can also turn to Google for some interesting results and data.
There is even a Google plugin that displays pages similar to yours, thus helping you find the right partners.
So, when using it, try to identify the right blogs and websites. Analyze the repercussions of each one, especially in the latest publications and see how many followers the site has on the main social networks.
Another way to find good partners is through the Open Site Explorer tool, which measures the authority of a domain. Thus, you have a series of data to accurately identify the pages that will bring the greatest benefit to your brand.
Try to build a previous relationship
It is not easy to publish content on quality blogs, since they have a built reputation, so they do not trust any approach taken.
For this reason, it is very important to start a prior relationship before making the official request to publish a guest post. Build the relationship through comments on the content or even on social networks.
In addition, it is very well regarded to share the website content on your brand’s social networks, for example.
Take the Appropriate Approach
After following the steps above, it is time to contact the blog to submit your guest post proposal. As you might imagine, the approach must be done properly.
So, to do this in a coherent way some tips become important:
- Know the content of the blog – see the types of content that are produced in this domain. Are they short, medium or long posts? Is the subject at a basic or intermediate level? In addition, seek to understand the target audience;
- Check out who else does guest post on this site – most of the domains that accept this type of partnership have content from people with similar profiles. So, this information is valid for a better approach.
So, now just get in touch via a personalized email, where you must present yourself clearly and justify your contact.
Focus on content
Was your approach successful? Then, it was time to write the content as a guest on the blog.
Contrary to what many people imagine, this is not an opportunity for you to advertise your company, products or services.
Instead, you need to focus on delivering content that is valuable and relevant to that site’s audience, being able to address readers’ questions.
Because of this, it is essential to write about something that you understand well, because then you have greater chances of obtaining excellent results.
Of course, some information about you will be visible in the publication, but it should only be in the space geared especially to the author’s profile.
Ah, it is worth mentioning that the goal here is not to recycle blog posts or, even worse, to copy them. It is necessary to think about the production of original content.
Use relevant links
You saw above that using guest post links is a way to improve your page’s position within search engines, right?
It is very common for some people to look for ways to circumvent this mechanism to obtain a better position and abuse the use of links, even in situations where it does not make sense to add it.
However, although it seems like a good idea, this practice does not work, since the search engines pay attention to this type of situation and severely punish those who try to take advantage of the use of link building.
Knowing this, the best way is to really focus on creating the content and use only the links that are relevant, so that the results will come naturally.
linkIn addition to the external link to your domain, it is also interesting to make use of the internal link within the blog that you are publishing as a guest.
That way, the domain administrator will know that you know the content of the site and that you have worked hard to develop something useful for its audience.
Respect the formatting of the site
To make a guest post, you still need to respect the formatting of the site on which you are publishing as a guest.
This means that all the formatting of your publication needs to be adequate to what the audience of that domain is used to.
So, if all posts have bold, quotes, images and subtitles, you must follow this same basis so as not to break the standard of the site.
Respond to comments
Something very important in this strategy is comments, since they consist of opportunities for you to connect with users who may become visitors or customers of your brand.
For this reason, it is essential that you are attentive to comments and respond as soon as possible, with full attention and respect.
Measure the results
There is no point in writing several guest posts if you do not analyze the results. It is necessary to have data to show that this strategy is working.
The reason is simple: the last thing you need now is to waste your time putting into practice an action that has no advantages, is it not?
As a result, if your goal is to get traffic to your domain, for example, the results of your strategy need to be measured properly.
So, in this specific case the metric to be analyzed is the number of visits from the site where you published the content as a guest.
To analyze the results and metrics, use Google Analytics, as it displays valuable information such as:
- Number of visits;
- Main sources;
- Most visited pages;
- Bounce rate, among others.
Guest post is a very good strategy for you to position yourself as an authority within a niche and get to the top of Google.
That’s because, with this action you will be reaching out to people who still don’t know your brand, thus expanding your audience and potential customers.
So, guest post is not complicated, just have the best partners and focus on quality, as seen here.
Therefore, try to produce the best possible content, putting into practice all the mentioned tips and don’t forget to analyze the results of your action.